Foxconn iAI Institute Trailer

Motion design

Project Detail

Foxconn is sharing the path to intelligent transformation through the iAI Institute. To stay competitive, enterprises must shift from traditional manufacturing systems to intelligent manufacturing systems to succeed in competitive markets. The iAI Institute offers a value-centric curriculum in Industrial AI to cultivate the next generation of talent. Our team wanted to produce a lively trailer on iAI Institute homepage and help users better understand what is the Foxconn iAI Institute.

Project timeline

Apr - June 2020

Team member

Sarah Chen (Motion Designer)
Danielle Kudis (Copywriter & Voice Acting)
Keyi Sun (Director of Foxconn iAI)
Haotian Deng (Project Manager)

Role

Motion Design Lead

OUTCOME

I produced the video content from ideation to release. My duties include pre-production conception, illustrating, storyboarding, directing, editing, producing graphics, titles, and character animation, and audio fine-tuning.

View project

Project Video

fOXCONN IAI INSTITUTE TRAILER

The trailer has been released on the Foxconn iAI Institute homepage and Youtube channel.

Define & Ideate

SKETCHes

Before doing any work in front of the computer, I did some quick sketches on paper to make my idea more tangible.

Storyboard

I spent two weeks illustrating graphics and creating the storyboard. The storyboard is part of the pre-production process because it clearly conveys how the story will flow. I was able to see how my scenes work together and communicate with the stakeholders about the concept through the storyboard.

Foxconn iAI Institute Trailer storyboard 2

Foxconn iAI Institute Trailer storyboard 3

Production Process

video production guideline

When the trailer has been finished, I wrote a guideline to standardize the video production process in our team.

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Let's work together!

If you are in search for a proactive and creative design partner who:
• has intuitive and powerful design aesthetic
• willing to listen your feedback in the design process
• can give guidance well beyond design in the user experience process

...I may be the perfect fit!

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