Optimizing the Insights App for Growth, Training, and Smarter Store Management
Timeline
2022
Project Goal
Client: a leading commercial laundry solutions provider serving thousands of laundromat owners across the U.S. Redesign the Insights Mobile App for laundromat owners managing 1 to 50 locations. The existing solution failed to meet user needs and lacked core desktop features. The objective was to consolidate remote store management, revenue tracking, employee onboarding, and overall business performance into a single, mobile-friendly platform for over 5,000 active users.
User Goal
Through user interviews, we found that 70% of laundromat owners are part time, and most are aged 41 to 58. They need the ability to manage their stores, employees, and customer issues on the go, enabling faster problem solving without needing to be on-site every time.
Solution & Impact
The redesign streamlined workflows, added essential desktop features to mobile, and boosted adoption. Owners gained clear visibility into operations and revenue, improving efficiency and decision making across single and multi-store businesses. 8 out of 10 reported the redesign significantly improved usability through usability testing. Users could quickly locate functions to issue customer refunds and clear machine errors.
My Role
Owned end-to-end design execution, ensuring scalability, usability, and alignment with operational goals. Aligned business objectives with user needs to maximize end-user support. Conducted user interviews to capture pain points, mapped business logic into actionable workflows, and conceptualized features. Designed high-fidelity screens, conducted usability testing, built a design system, and delivered specifications for development handoff.
Reach out to know more!
Optimizing the Insights App for Growth, Training, and Smarter Store Management
Timeline
2022
Project Goal
Client: a leading commercial laundry solutions provider serving thousands of laundromat owners across the U.S. Redesign the Insights Mobile App for laundromat owners managing 1 to 50 locations. The existing solution failed to meet user needs and lacked core desktop features. The objective was to consolidate remote store management, revenue tracking, employee onboarding, and overall business performance into a single, mobile-friendly platform for over 5,000 active users.
User Goal
Through user interviews, we found that 70% of laundromat owners are part time, and most are aged 41 to 58. They need the ability to manage their stores, employees, and customer issues on the go, enabling faster problem solving without needing to be on-site every time.
Solution & Impact
The redesign streamlined workflows, added essential desktop features to mobile, and boosted adoption. Owners gained clear visibility into operations and revenue, improving efficiency and decision making across single and multi-store businesses. 8 out of 10 reported the redesign significantly improved usability through usability testing. Users could quickly locate functions to issue customer refunds and clear machine errors.
My Role
Owned end-to-end design execution, ensuring scalability, usability, and alignment with operational goals. Aligned business objectives with user needs to maximize end-user support. Conducted user interviews to capture pain points, mapped business logic into actionable workflows, and conceptualized features. Designed high-fidelity screens, conducted usability testing, built a design system, and delivered specifications for development handoff.
Reach out to know more!
Optimizing the Insights App for Growth, Training, and Smarter Store Management
Timeline
2022
Project Goal
Client: a leading commercial laundry solutions provider serving thousands of laundromat owners across the U.S. Redesign the Insights Mobile App for laundromat owners managing 1 to 50 locations. The existing solution failed to meet user needs and lacked core desktop features. The objective was to consolidate remote store management, revenue tracking, employee onboarding, and overall business performance into a single, mobile-friendly platform for over 5,000 active users.
User Goal
Through user interviews, we found that 70% of laundromat owners are part time, and most are aged 41 to 58. They need the ability to manage their stores, employees, and customer issues on the go, enabling faster problem solving without needing to be on-site every time.
Solution & Impact
The redesign streamlined workflows, added essential desktop features to mobile, and boosted adoption. Owners gained clear visibility into operations and revenue, improving efficiency and decision making across single and multi-store businesses. 8 out of 10 reported the redesign significantly improved usability through usability testing. Users could quickly locate functions to issue customer refunds and clear machine errors.
My Role
Owned end-to-end design execution, ensuring scalability, usability, and alignment with operational goals. Aligned business objectives with user needs to maximize end-user support. Conducted user interviews to capture pain points, mapped business logic into actionable workflows, and conceptualized features. Designed high-fidelity screens, conducted usability testing, built a design system, and delivered specifications for development handoff.
Reach out to know more!
Optimizing the Insights App for Growth, Training, and Smarter Store Management
Timeline
2022
Project Goal
Client: a leading commercial laundry solutions provider serving thousands of laundromat owners across the U.S. Redesign the Insights Mobile App for laundromat owners managing 1 to 50 locations. The existing solution failed to meet user needs and lacked core desktop features. The objective was to consolidate remote store management, revenue tracking, employee onboarding, and overall business performance into a single, mobile-friendly platform for over 5,000 active users.
User Goal
Through user interviews, we found that 70% of laundromat owners are part time, and most are aged 41 to 58. They need the ability to manage their stores, employees, and customer issues on the go, enabling faster problem solving without needing to be on-site every time.
Solution & Impact
The redesign streamlined workflows, added essential desktop features to mobile, and boosted adoption. Owners gained clear visibility into operations and revenue, improving efficiency and decision making across single and multi-store businesses. 8 out of 10 reported the redesign significantly improved usability through usability testing. Users could quickly locate functions to issue customer refunds and clear machine errors.
My Role
Owned end-to-end design execution, ensuring scalability, usability, and alignment with operational goals. Aligned business objectives with user needs to maximize end-user support. Conducted user interviews to capture pain points, mapped business logic into actionable workflows, and conceptualized features. Designed high-fidelity screens, conducted usability testing, built a design system, and delivered specifications for development handoff.
Reach out to know more!
