The Daily Golf Practice App Behind Matt Fitzpatrick’s Game
Timeline
2023 - 2024
Project Goal
Develop a personalized practice app for professional golfer Matt Fitzpatrick to streamline data input, surface insights, and generate AI-driven drills, enabling more efficient training.
User Goal
Provide a single-user experience that allows effortless logging of practice and tournament data, minimizing tracking effort and maximizing performance focus.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
Solution & Impact
We designed ProGolf to capture 8 practice categories with 14x faster input, visualized progress, and delivered AI-generated putting drills. Matt now spends less time logging and more time improving - supporting Matt's path to winning more tournaments while boosting our brand visibility.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
My Role
Design Lead responsible for driving the product from concept to launch. Conducted research and defined product vision. Built information architecture and user flows across 8 practice categories. Directed design direction and execution. Aligned 6 cross-functional teams. Redefined requirement gathering process. Created wireframes, prototypes, and conducted usability testing. Designed and implemented the design system. Owned end-to-end experience design.
The Daily Golf Practice App Behind Matt Fitzpatrick’s Game
Timeline
2023 - 2024
Project Goal
Develop a personalized practice app for professional golfer Matt Fitzpatrick to streamline data input, surface insights, and generate AI-driven drills, enabling more efficient training.
User Goal
Provide a single-user experience that allows effortless logging of practice and tournament data, minimizing tracking effort and maximizing performance focus.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
Solution & Impact
We designed ProGolf to capture 8 practice categories with 14x faster input, visualized progress, and delivered AI-generated putting drills. Matt now spends less time logging and more time improving - supporting Matt's path to winning more tournaments while boosting our brand visibility.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
My Role
Design Lead responsible for driving the product from concept to launch. Conducted research and defined product vision. Built information architecture and user flows across 8 practice categories. Directed design direction and execution. Aligned 6 cross-functional teams. Redefined requirement gathering process. Created wireframes, prototypes, and conducted usability testing. Designed and implemented the design system. Owned end-to-end experience design.
The Daily Golf Practice App Behind Matt Fitzpatrick’s Game
Timeline
2023 - 2024
Project Goal
Develop a personalized practice app for professional golfer Matt Fitzpatrick to streamline data input, surface insights, and generate AI-driven drills, enabling more efficient training.
User Goal
Provide a single-user experience that allows effortless logging of practice and tournament data, minimizing tracking effort and maximizing performance focus.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
Solution & Impact
We designed ProGolf to capture 8 practice categories with 14x faster input, visualized progress, and delivered AI-generated putting drills. Matt now spends less time logging and more time improving - supporting Matt's path to winning more tournaments while boosting our brand visibility.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
My Role
Design Lead responsible for driving the product from concept to launch. Conducted research and defined product vision. Built information architecture and user flows across 8 practice categories. Directed design direction and execution. Aligned 6 cross-functional teams. Redefined requirement gathering process. Created wireframes, prototypes, and conducted usability testing. Designed and implemented the design system. Owned end-to-end experience design.
The Daily Golf Practice App Behind Matt Fitzpatrick’s Game
Timeline
2023 - 2024
Project Goal
Develop a personalized practice app for professional golfer Matt Fitzpatrick to streamline data input, surface insights, and generate AI-driven drills, enabling more efficient training.
User Goal
Provide a single-user experience that allows effortless logging of practice and tournament data, minimizing tracking effort and maximizing performance focus.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
Solution & Impact
We designed ProGolf to capture 8 practice categories with 14x faster input, visualized progress, and delivered AI-generated putting drills. Matt now spends less time logging and more time improving - supporting Matt's path to winning more tournaments while boosting our brand visibility.
Endorsement
"Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.” – Matt Fitzpatrick View More
My Role
Design Lead responsible for driving the product from concept to launch. Conducted research and defined product vision. Built information architecture and user flows across 8 practice categories. Directed design direction and execution. Aligned 6 cross-functional teams. Redefined requirement gathering process. Created wireframes, prototypes, and conducted usability testing. Designed and implemented the design system. Owned end-to-end experience design.
